Making homes more expensive since 2017.

Melbourne is where this story began. Born from Marty Fox’s vision, WHITEFOX changed the conventions of an old-fashioned industry, replacing outdated norms with innovation, artistry, and digital-first precision. In just eight years, our in-house marketing engine and refusal to play by the old rules have fueled unprecedented growth. A young brand moving this fast doesn’t go unnoticed. We’ve commanded attention. Now, we’re rewriting the playbook.

We exist to redefine real estate.

Our vision? To build the world’s first privately owned global boutique agency - a brand that’s globally connected, culturally influential, and market-moving.

Our mission is relentless: Execute every deal with a 'BOLD, POLISHED and MATTER-OF-FACT' approach.